Mabel Dete stands out as a testament to the idea that diverse backgrounds breed success. With nearly two decades of entrepreneurial prowess under her belt, Mabel brings a fresh, customer-focused perspective to the aviation sector. In an industry that has traditionally been dominated by operations and technology experts, Mabel believes that risks should be taken, assumptions challenged, and the status quo continually re-evaluated. With her spearheading a culture of agility and innovation, sales teams are encouraged to think outside the box, experiment with new ideas, and always prioritize customer satisfaction.

Mabel holds an exemplary track record as an entrepreneur, with her very first startup defying market expectations. By combining technology with an innate understanding of consumer behavior, Mabel managed to transform how business was done. Over the subsequent years, she has helmed multiple successful ventures across different industries, each time demonstrating her knack for identifying market gaps and turning them into profitable enterprises. Her belief has always been clear – understanding and adapting to evolving consumer needs and preferences is the key to longevity in any given field of business.

Leveraging her entrepreneurial insights to redefine strategy, Mabel emphasizes the need to transition from traditional, ticketing-focused sales models to holistic travel experiences. Recognizing that today’s traveler seeks more than just a flight, she has championed initiatives that offer value at every touchpoint, from booking to boarding to post-flight engagements. Under her leadership, data-driven techniques have been deployed to forecast sales trends, understand customer preferences, and craft targeted marketing campaigns that result in increased customer loyalty, higher ticket sales, and enhanced brand image.