Eswatini

Country facts

Market overview

Eswatini’s aviation sector is essential to providing vital connectivity within the Southern African region. Formerly known as Swaziland, Eswatini’s unique position as a landlocked country bordered by South Africa and Mozambique necessitates a robust aviation sector to link it economically and culturally with neighboring countries and the rest of the world, which is pivotal for the country’s integration into the regional economy.

The primary gateway to the country is King Mswati III International Airport, located near the town of Manzini. It has a CAT-1 runway equipped with ILS to enable large aircraft to land here. This has been done with an eye on increasing accessibility and thereby boosting tourism. The flag carrier of Eswatini, Eswatini Air, is based here and operates services to various destinations in South Africa, while South African Airways-owned Airlink also flies here.

These routes are important not only for passenger traffic but also for the transport of goods, playing a significant role in Eswatini’s trade and economic activities. The aviation sector in Eswatini is supported by several government initiatives aimed at enhancing air transport, such as improving aviation infrastructure, ensuring compliance with international safety standards, and fostering partnerships with airlines to further expand service offerings. Increased regional integration within Southern Africa could open new routes to increase passenger and cargo traffic.

While the small size of the market makes it difficult to attract large-scale investments in airline operations or infrastructure, the government sees the aviation industry as integral to its tourism strategy, aiming to attract more visitors to Eswatini’s cultural festivals and natural reserves. There exists the potential for Eswatini to enhance its status as a niche tourism destination, driving demand for air travel. Collaboration with larger airlines to offer connections through major hubs like Johannesburg is key to enhancing Eswatini’s connectivity with the world.

Location
Clients

Xavier Masule

General Manager

With nearly three decades of experience in the aviation industry, Xavier Masule stands out as a figure of exceptional leadership, vision, and commitment. His journey, marked by tenacity and pioneering efforts, has made him an indispensable part of the global aviation community. With an MBA in Strategic Management, Xavier steers the company’s financial direction with a rare blend of precision and innovation, a testament to his rich and diverse background in the sector.

Xavier’s journey in the aviation sector began with Air Namibia where he served in various roles including Senior Manager of Finance, Chief Commercial Officer and Interim CEO over a period of just under 20 years. During this time, he was instrumental in amplifying the airline’s commercial performance, overseeing significant operational growth, and fostering key partnerships that reinforced its position in a highly competitive market. His insights and proficiency were not confined to Namibia alone, but much sought after on a continental scale.

He later joined Royal Eswatini as their Commercial Director, a role which had him delving deeper into the commercial nuances of the aviation sector, playing a critical role of planning and managing the project for launch of Eswatini Air which took to the skies in March 2023, pioneering strategies that bolstered the airline’s market presence, revenue streams, and customer engagement. His strategic vision and sharp financial acumen have also been invaluable assets to various Boards on which he served as a Non-Executive Member, particularly in the fields of aviation and financial services.

Fundzile Msibi

Managing Director

Fundzile Msibi originally graduated with honors in Psychology from the University of Pretoria, and further honed her skills by studying project management at the University of Cape Town a few years later. She started her career in the field of humanitarian work, focusing on mental health support coordination for vulnerable communities in the Asia-Pacific region. In this role, Fundzile contributed greatly to disaster relief and community development, which helped her develop a profound understanding of diverse cultural contexts and the importance of emotional intelligence in leadership.

Fundzile later transitioned into the travel industry, taking on the role of General Manager at The Dash Travel, one of Eswatini’s leading travel agencies. Under her visionary leadership, the agency saw a remarkable increase in revenue by 25% within the first year, and a 50% increase in bookings due to her successful business development skills and launch of new tour packages. She was able streamline the agency’s operations and service offerings, with her extensive knowledge of customer service, operations, marketing, strategic planning, financial analysis, and business management.

Driven by a commitment to turn challenges into opportunities, Fundzile relies on her expertise to foster meaningful change and deliver exceptional outcomes. Her unique blend of psychological insight and travel industry acumen enables her to craft unforgettable experiences for clients and foster meaningful relationships with industry partners. With her visionary leadership, she continues to drive growth and innovation, she continues to drive growth and innovation, empowering her teams to exceed expectations, create value, and redefine standards in the travel and tourism sector.