MASTERCLASS
For the aviation industry by aviation professionals
Enhancing Airport Route Development: Strategies and Best Practices
Air Services Development: Strengthening collaboration between tourism boards, airlines and airports
Enhancing Airport Route Development: For airport personnel seeking to attract new routes by creating compelling business cases. Participants will gain insights into airline route planning strategies and learn how to effectively present their airport’s business case. Through real-life case studies and practical exercises, attendees will develop skills in assessing market potential, understanding incentives, and measuring route success.
Air Services Development: Acquire deep knowledge across the most critical elements of route development, allowing tourism boards to better understand how to build successful business cases with airlines to support the drive for ‘Why Fly’ to the region/destination?
Airline strategy plays a vital role in tourism development and promotion, and changing industry landscapes means airlines, airports and destinations need to seek partnerships when considering new Air Services to maximize the benefits of the route. Therefore, this Masterclass will provide a clear understanding of various topics within the route and air services development, allowing tourism boards to build successful business cases for carriers.
Why Attend?
Participants will explore various topics in route and air services development, gaining practical skills such as:
- Quantifying market size and route opportunities.
- Developing air service strategies and action plans.
- Understanding cost subsidies, revenue guarantees, and marketing incentives.
- Collaborating with communities to build robust business cases.
- Measuring the economic benefits of new routes.
Meet your instructor
Gavin Eccles
Gavin has worked worldwide to link Aviation and Tourism development and is associated with airlines, airports, and tourism boards. Previous roles have included development in British Airways, consultancy projects for United Airlines, American Airlines, Qantas, and supporting the development of low-cost carriers to tourist destinations. Gavin has been the advisor to the Board of Visit Portugal on aviation development and worked on numerous projects with ANA Airports Portugal on opening international air routes to the country. In addition, Gavin has worked as CCO of the Portuguese Airline, Azores Airlines. Gavin is presently working on air services development projects across the Caribbean, Europe, and the Middle East, and regularly comments on the links between aviation and tourism. In addition, he has written whitepapers and academic articles and book chapters that discuss how airlines, airports and tourism boards need to be aligned and work together. Gavin is a Professor of Aviation at numerous schools and Universities.