Role Overview

As a Social Media Marketing Manager, you will leverage your creativity and strategic expertise to enhance our brand presence, engage our audience, and drive impactful marketing campaigns. You will be responsible for developing content, managing campaigns, and analyzing performance to optimize our digital strategy.

Key Responsibilities

Strategy Development & Implementation

• Create and execute strategic social media marketing plans aligned with business objectives.
• Collaborate with internal teams to integrate social media strategies with broader marketing initiatives.

Content Creation & Management

• Develop engaging and brand-aligned content, including graphics, videos, and copy for social media.
• Oversee the design and scheduling of posts to ensure a consistent and compelling digital presence.

Campaign Management

• Plan, execute, and measure digital marketing campaigns across multiple platforms.
• Manage paid promotions and ad campaigns to maximize reach and engagement.

Community Engagement & Growth

• Monitor and respond to audience interactions, fostering engagement and brand loyalty.
• Expand influencer and community outreach efforts to strengthen brand advocacy.

Analytics & Reporting

• Track key performance metrics and provide insights to optimize strategy.
• Prepare reports on campaign effectiveness and audience engagement.

Crisis Management

• Monitor trends and manage company social media profiles to address customer feedback promptly.
• Handle social media crises with professionalism and sound judgment.

Collaboration & Coordination

• Work closely with sales, customer service, and other teams to ensure brand consistency.
• Coordinate with the marketing team to enhance campaign execution and effectiveness.