MASTERCLASS
Enhancing Airport Route Development: Strategies and Best Practices
Learn to prepare solid business cases to showcase the potential business advantages of new routes.
Date
22nd and 23rd April 2024
Venue
VIP Office Building AirlinePros Brazil Office (Auditorium), Alameda Santos, 1.165 (Beside Intercontinental Hotel) Sao Paulo
Schedule
08:00AM to 06:00PM
Participation Fee
BRL 2.500
Welcome coffee, coffee breaks and lunch included
For airport personnel seeking to attract new routes by creating compelling business cases. Participants will gain insights into airline route planning strategies and learn how to effectively present their airport’s business case. Through real-life case studies and practical exercises, attendees will develop skills in assessing market potential, understanding incentives, and measuring route success.
Why Attend?
Participants will explore various topics in route and air services development, gaining practical skills such as:
- Quantifying market size and route opportunities.
- Developing air service strategies and action plans.
- Understanding cost subsidies, revenue guarantees, and marketing incentives.
- Collaborating with communities to build robust business cases.
- Measuring the economic benefits of new routes.
Meet your instructor
Gavin Eccles
Gavin has worked worldwide to link Aviation and Tourism development and is associated with airlines, airports, and tourism boards. Previous roles have included development in British Airways, consultancy projects for United Airlines, American Airlines, Qantas, and supporting the development of low-cost carriers to tourist destinations. Gavin has been the advisor to the Board of Visit Portugal on aviation development and worked on numerous projects with ANA Airports Portugal on opening international air routes to the country. In addition, Gavin has worked as CCO of the Portuguese Airline, Azores Airlines. Gavin is presently working on air services development projects across the Caribbean, Europe, and the Middle East, and regularly comments on the links between aviation and tourism. In addition, he has written whitepapers and academic articles and book chapters that discuss how airlines, airports and tourism boards need to be aligned and work together. Gavin is a Professor of Aviation at numerous schools and Universities.
Altamiro Medici
Altamiro Medici is a seasoned aviation industry professional with over 25 years of experience in aviation as well as travel and tourism. Throughout his career, Altamiro has gained extensive knowledge in airline management, operations, and strategic planning. He has successfully navigated complex market conditions and played a pivotal role in driving growth and profitability.
Altamiro began his aviation career with LATAM Airlines before moving to South African Airways. He quickly rose through the ranks, holding various leadership positions. He was instrumental in expanding these airlines’ respective footprints in both domestic and international markets, strengthening relationships with key stakeholders, and implementing innovative marketing strategies to enhance brand visibility and customer loyalty.
Adept at identifying new opportunities and overcoming challenges, Altamiro is well-respected in the aviation community for his strong leadership skills, keen business acumen, and commitment to excellence. His passion for the industry is evident in his relentless pursuit of operational efficiency and the continuous improvement of the passenger experience. His deep understanding of the industry and keen business acumen have allowed him to identify and capitalize on growth opportunities, forging strategic partnerships that have a significant effect on the bottomline.
Rebecca Meadows
Rebecca Meadows is well-regarded in the aviation community for her strong leadership, innovative problem-solving abilities, and unwavering commitment to excellence. Her dedication to enhancing the air passenger experience, embracing new technologies, and adapting to evolving market conditions has earned her a reputation as a forward-thinking industry expert.
Rebecca began her journey in the aviation industry three decades ago, where she honed her skills in market research, data analysis, and revenue management. Displaying a natural talent for leadership and strategic thinking, she rapidly advanced through various roles, including positions in airline ticketing, sales, marketing, and business development, as well as strategic alliances.
Her exceptional skills in negotiation, relationship management, and revenue optimization have led to her consistently exceeding performance targets.
She holds an MBA in Aviation Management from the world-famous Embry-Riddle Aeronautical University, and also brings a wealth of experience to the table. She has worked with the likes of Varig, American Airlines, Continental Airlines, LATAM Airlines, Turkish Airlines, Avianca Brasil as well as with Star Alliance, the world’s largest airline alliance. With a passion for nurturing talent and fostering a culture of continuous improvement, Rebecca remains a prominent figure and influential force in the world of aviation.
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